April 12 at 15:35, pick up the handset of Mazhan Kai still quite cramped, does not seem to know how to deal with press interviews, found the dog in the company for copying input method Google News vortex the thesaurus as a search dog Pinyin ideas are inevitably the first words out of caution.
Two years ago in June, 23-year-old Ma Zhankai made an important decision in life, to give up a state-owned enterprises in Taiyuan work. At that time did not understand technology, but he usually love the Internet, love search hodgepodge of content, he found that many words difficult to beat out the current input methods, such as "Jay", such as "Titanic", thus, the more he finds that Internet users search the news daily high-frequency words should be expanded to input the direction right, so have a search for creative input.
Mazhan Kai sent a first letter to Baidu is the year of August 5. At that time the horse had come alone to Beijing, in the letter, he explained his ideas for the search input. Day hot Baidu listed on the Nasdaq. In Mazhan Kai's memory, the summer of that year, the Internet industry have taken place in three events: Baidu listed, Kai-fu Lee went to Google, Yahoo and Alibaba China combined. Events frequent the Internet for Ma Zhankai see their own opportunities. In order to allow the smooth letters to the responsible hands of Baidu, Ma Zhankai deliberately sent him to Baidu in Internet search a department of the mailbox, the first letter received no response, second letter a few little words, "Thank you for using Baidu." Sent to the fourth message, the reply is still "Thank you for using Baidu products, thank you for your advice."
"I think the input was communicated to Robin Li creative little hope, I decided the best input method is a search engine, it would certainly make them, and then I decided to put the creative input to the second search engine company. Because I use the portal mail, more familiar, and the second chance I chose Sohu. "Soon, head of Sohu to the company about his interview. For this interview, he feverishly to prepare for 3 days, wrote a "search-engine 100 to improve the creativity," and proposed its own cost of living in Beijing as long as enough wages. Two days after the interview, he was officially hired Sohu.
Ma Zhankai position now Sogou Pinyin input method is a product manager on behalf of the actual work is still the product at any time the user input from the user point of view of the text's habit, he certainly did not think two years later, their little creative input actually attracted Ye Jie of a major storm.
In fact search engine giant Google is also on the type of the desktop search products coveted for a long time, despite the short-term profit Desktop Search also can not see, but the search giant are still spare no efforts to compete in this market.
Now search every inch of the competition has even been regarded as wealthy games, increasing the threshold of the game, market conditions, the search market is divided into two camps, while the second camp with Baidu, Google's first camp, a huge gap between the more critical question is the second camp, using a variety of methods to promote their effects are not obvious, such as Alibaba Group invested heavily last year at 30 million yuan, inviting Chen Kaige, Feng Xiaogang, Zhang Jizhong three directors to create Yahoo search advertising. The reason is that the Internet is the experience rather than focus on awareness, combined with search input directly to the user's experience, the promotion of search may also help promote the search in the success of previous cases and experience is still relevant Baidu know. So, as Sohu, Google is a big company but for such a "small" problem and put so much effort in trying to play is not surprising.
The more the temptation to search engine companies have is that when the desktop search developed sufficient maturity, can replace the existing portal, and become the gateway to the desktop user. Thus, not only set a search brand stimulate growth, is also expected to subvert Microsoft's dominance on the desktop, to accomplish something their "cause."
Ma Zhankai recalled to reporters in search input events of the past, he's the boss, a casual Charles Zhang, chairman of Sohu is received 67 overseas investors, and afterwards, Charles Zhang told reporters: "Investors have asked input the patent issues, I answered that indeed Google Sohu's intellectual property rights infringement, this is patent, copyright disputes. Google Pinyin input method on our nearly two years of oral communication, Sogou Pinyin brand has a great influence. "For that he "defend to the death" of the product's "money scene", Zhang look of optimism: "input method combining with the Internet is rapidly growing of the unique technology Sohu, each with a computer has to use ah, Internet, blog, chat , this is the source of the client, representing a new direction for Internet applications, to commercial interests is a matter of time. "
June 5, 2006, Sogou input method launch the first version, it is understood in its pre-launch and found the dog for their creative and technical reporting a number of patents. July 2006, Sohu's vice president of technology for Mazhan Kai Xiao-Chuan Wang also awarded the Special Department of the highest technical awards "rhino Award", previously only found the dog's proposed lyrics synchronized colleagues won the prize, prize money did not say, about 3 Ma Zhankai months of wages, work the horse up and down a year later unanimously approved by the company.
"Both of the dispute is the amount that the user great desktop tool, now in addition to expanding their brands also do not see any real benefits, but the search revenue model has been relatively mature, We need a new creative applications." Industry to a the case analysis.
"Google's Pinyin input method is actually tied up Gmail to use, its greatest feature is bound to your email address, as long as you use the mail, you can use any computer on your commonly used words, without a separate download input method, it will automatically remember your writing habits. "Google PR China products Choi Jin told reporters that the company had stopped the infringement of the thesaurus application, and Google's Pinyin input method will still continue to promote.
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